Key Performance Indicators

Net Profit Margin 1. What is it? The net profit margin is basically what really stays in the company’s pocket after paying all the bills. Unlike the gross margin, it takes into account all costs, both direct (like raw materials or services provided) and indirect (such as rent, salaries, internet, taxes, marketing, and even that […]

How much money is left for the company after paying all the costs directly related to the product or service offered? Is my selling price appropriate? Am I being more efficient than my competitors? These are some of the questions that gross margin helps to answer. This indicator shows how much profit the company retains